Websites

Le Ray Design provides design strategies for corporate and residential spaces. Their website was completely rewritten and redesigned in early 2010. I was the primary writer for this project, providing original content for all pages. Click on the images below for sample pages, or visit Le Ray Design.

Houston Murphy Relocation is a high-touch relocation service company. Their website was redesigned and rewritten in late 2010. I was the primary writer, providing new and original content for all pages. Click on the images below to view sample pages or visit Houston Murphy Relocation.

Annual Reports

This 2011 annual report for ACCES Employment showcased employers who are leading the way. I was the copywriter on this project and interviewed eight employers and eight recently-hired employees at those companies prior to writing their stories. I also spent about an hour talking to the executive director before writing her Leadership Message.

Click here to view the entire report in pdf or, for a sample, click on the images below.

This 2010 annual report for Fred Victor profiled several people with deep connections to the organization. I was the principal copywriter on this project and interviewed each subject, in person, prior to writing their stories.

Click here to view the entire report in pdf or, for a sample, click on the images below.

Brochures

Along with a revamped website (above), Houston Murphy also required a four-page marketing brochure in 2010 to highlight and showcase their services. This was a new product for their business, and I was the primary writer.

Distributing cancer information brochures is a big part of how the Canadian Cancer Society reaches people affected by cancer. Over the years, I have written and edited many of these important brochures. In the 2010 sample below, I worked on the editorial outlines, researched the topics and wrote all of the copy.

Newsletters

HR-on-Demand produces a monthly business to business e-newsletter or e-blast (depending on the month). I was the primary writer for many issues in 2010. Below is a sample from May 2010.

The Canadian Cancer Society produces a monthly e-newsletter, titled Hope Blooms. It educates and informs Ontarians about how to prevent cancer, current Society-funded research, upcoming events and ways to support the Society. While on staff, I created the editorial outline every month and wrote many of the stories and abstracts for each issue. Below is the March 2009 issue as well as a story I wrote from that issue.

 Advertorials

This advertorial for the Canadian Cancer Society was published in Wedding Bells magazine in January 2011. As the primary writer, I interviewed both Genevieve and Mark for the story.

Other Works

In 2007, I helped produce a research booklet for the Canadian Cancer Society. This booklet was written for the research community, donors and other interested parties. It featured one survivor story, cancer research statistics and in-depth stories about current research projects. I was the primary writer.

Breaking Through: The Power of Research 

As an intern reporter at Dow Jones Newswire, I wrote in-depth profiles of many TSX-listed companies. After these articles were published on the wire, some were picked up by national and international newspapers, including The Wall Street Journal and the National Post.

The Wall Street Journal: Communication Systems International

National Post: Technilab Pharma Inc.

As a reporter and later an editor at several different media organizations, I spent much of my time working on breaking and daily news stories. However, I occasionally wrote in-depth features that required research and interviews with multiple sources. Here are two examples from two different publications.

canada.com – Canada Looks Good To Go

Toronto Star - Students Abroad